Johnnie Walker Red Label is their Pioneer Blend, the one that introduced their whisky to the world. It was launched in its current form by brothers George and Alexander Walker in 1909, though it had existed as Walker's Special Old Highland Red Label for some years previously. Alexander renamed it after his grandfather, who had started the family business in 1820. Today it is the world's most popular whisky and is sold in more than 200 markets world-wide. Johnnie Walker Red Label is crackling with spice and bursting with vibrant, smoky flavors. It’s a blend that combines light whiskies from Scotland’s East Coast and more peaty whiskies from the West, creating an extraordinary depth of flavor. It has hints of cinnamon and pepper, fruity sweetness, and a mellow bed of vanilla, before the Johnnie Walker signature of a long, lingering, smoky finish. Highly versatile and with universal appeal, it has a bold, distinctive flavor that shines through even when mixed. Perfect for parties and get-togethers, at home, or going out. Enjoy with friends.
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